Safety Training Centre's new responsive CMS Website

The Brief

This company provides specialised Working at Height, Electrical and Construction Training Courses for companies and individuals working in Newcastle and throughout The North East of England.

NIS Training first approached us with a view to increasing their visibility online, attract new customers and position themselves as leaders within the Safety At Work Training sector in Newcastle and across the North East. Their old DIY sitebuilder website had served its purpose in the early days of the business but now it was cumbersome, unsightly and it didn't work very well on mobile phones. Their logo and brand also needed freshening up. NIS Training were keen to develop their business and felt their old website didn't reflect their core message and corporate ID correctly.

Approach

Instinctively we knew exactly what what NIS Training were after! We performed our discovery process to learn more about the North East's safety at work landscape in order to identify their main competitors. We looked up Google Adwords campaigns, landing pages, marketing messages and the ads that were being used by other companies to see where NIS Training could gain a competitive edge.We redesigned their logo, business stationery, and website. As part of rebuilding their brand, we created and re-edited their existing website copy and worked on a "voice" that would appeal most to their own target market. We also provideed comprehensive WordPress CMS training for all the NIS Training office staff onsite at their Killingworth HQ.

The Result

Since the launch of their new website NIS Training have successfully generated several leads from large industrial companies in The North East. Client has full control of own website as updating it it is so easy.

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