Your Mini Guide To Website Success in Newcastle Gateshead Northumberland North East and Harrogate North Yorkshire.

Already got a website? I should think so too! Here are 10 ways to help you to make sure your website is as easy to use (and as user-friendly) as possible…

1) Make it is smartphone-friendly

We live in a Smartphone Society (Google claims 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead) so your website must display beautifully on mobile phones and tablets.

2) Make sure it loads quickly

People have less patience these days. Always make sure your website loads quickly and presents them what they want to see and sharpish. Faster speeds also improve your overall Google ranking. Good quality hosting always helps.

3) Make sure people can find you in the first place

Develop an SEO strategy. Consider the search terms your audience might use to find you. Include content that’s relevant: how-to videos, blog articles, e-books…

4) Make it easy to navigate

Stick to navigation protocols people have come to expect. Always ensure navigation buttons are obvious and easily identifiable (towards the top of the page is best) and that all your links are working correctly so the user can quickly switch from page to page.

5) Display a strong consistent brand message

Project the right image. Position your logo and core message in the top left hand corner. It’s the part of the screen to which our eyes are most naturally drawn.

6) Always use relevant imagery

If a full-on photo shoot is out of the question you can always use good quality stock photography instead. Make sure the images match what your content is explaining. Avoid using images from free stock libraries which everyone uses over and over again.

7) Watch your language!

Keep it really simple. Don’t bombard your readers with jargon only you and your team can understand. If neccessary, use a glossary. And avoid spelling mistakes.

8) Calls-to-Action

What do you want people to do once they’ve landed on your website? CTA buttons are one of the many elements used to indicate the next action a user should take. Example call-to-actions are: Download your Price List, Newsletter sign-up, Enter a competition…

9) Don’t forget your contact info

Make it VERY easy for people to get in touch with you. You’d be surprised how many websites don’t display correct contact info on every page. And it’s so important!

10) Don’t be afraid to ask for professional advice

Your website is usually the first glimpse a potential new customer will get of your business. And first impressions last forever. Asking a professional to help can often save you time and money while you focus on developing your business instead.

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Need some help? Founded in 2008 aube=creative loves helping our customers to create websites their own customers will love to use.

Consultations are FREE. Call Paul on 079393 02550. Or visit aubecreative.co.uk

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