1) Make it is smartphone-friendly
We live in a Smartphone Society (Google claims 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead) so your website must display beautifully on mobile phones and tablets.
2) Make sure it loads quickly
People have less patience these days. Always make sure your website loads quickly and presents them what they want to see and sharpish. Faster speeds also improve your overall Google ranking. Good quality hosting always helps.
3) Make sure people can find you in the first place
Develop an SEO strategy. Consider the search terms your audience might use to find you. Include content that's relevant: how-to videos, blog articles, e-books...
4) Make it easy to navigate
Stick to navigation protocols people have come to expect. Always ensure navigation buttons are obvious and easily identifiable (towards the top of the page is best) and that all your links are working correctly so the user can quickly switch from page to page.
5) Display a strong consistent brand message
Project the right image. Position your logo and core message in the top left hand corner. It’s the part of the screen to which our eyes are most naturally drawn.
6) Always use relevant imagery
If a full-on photo shoot is out of the question you can always use good quality stock photography instead. Make sure the images match what your content is explaining. Avoid using images from free stock libraries which everyone uses over and over again.
7) Watch your language!
Keep it really simple. Don't bombard your readers with jargon only you and your team can understand. If neccessary, use a glossary. And avoid spelling mistakes.
What do you want people to do once they've landed on your website? CTA buttons are one of the many elements used to indicate the next action a user should take. Example call-to-actions are: Download your Price List, Newsletter sign-up, Enter a competition...
9) Don't forget your contact info
Make it VERY easy for people to get in touch with you. You'd be surprised how many websites don't display correct contact info on every page. And it's so important!
10) Don't be afraid to ask for professional advice
Your website is usually the first glimpse a potential new customer will get of your business. And first impressions last forever. Asking a professional to help can often save you time and money while you focus on developing your business instead.
Are you ready to work with us?
Aube Creative is a (deliberately) small company, so to provide our clients with the best quality service we're obliged to be quite selective about who we work with. Please take a moment to review our own requirements. If you think we'd be a good fit for each other — bring it on!
Did you know? We also provide the following services...
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How to master your WordPress dashboard
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