New Website Worksheet

    Business Snapshot

    Your name

    Your email address

    What ís the name of your Company?

    What does your company do? What are the products and services you offer?

    Who are the decision makers for this project?

    What budget have you allocated for this project? Be honest and I'll tell you what can (and cannot) be done.

    What Am I Creating For You?

    Give me your main reasons for needing a new website.

    It's helpful to set SMART goals as it keeps everyone on the same page and moving in the same direction. That is goals that are specific, measurable, achievable, relevant and time-bound. Examples might include: a 20% increase in sales within 6 months; 30% increase in membership this year; reduce admin costs by 15% within 3 months etc.

    With this in mind, what are the top 5 business needs of your new website?

    Is there anything about your current site that serves the business well and if so, why?

    Who Am I Doing This For?

    Picture your IDEAL customer. Who is it? Typical age? Where do they like to hang out online? What are their interests?

    What are the top 5 reasons your ideal customer will visit your website? [eg: research product information, get contact details, ask questions about services, pricing]

    Design Concept

    Do your competitors have websites?





    Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

    Are the any other websites in particular that you like the design of? Why?

    What Does Success Look Like?

    If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

    Additional Comments

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