International Manufacturing and Supply
Gaprofilplast is a contemporary plastics manufacturing company based in the Czech Republic and in Harrogate, North Yorkshire. It is an established business with superb manufacturing capabilities, a large plant with the latest machinery resourced with experienced, qualified staff with 24 hour working teams who deliver excellent results. Clients include other manufacturers, engineers and designers who work to create parts and products for the international market.
The company had no English Language speaking internet presence whatsoever. Additionally its old (Czech language) website was beginning to look quite dated, and it is not particularly user friendly, especially for non-native speaking customers. With advancing technology, changing consumer trends and the rapid evolution of the organisation itself, Gaprofiplast now needed a brand new UK hosted, English Language website laser-aligned with the organisation's future goals and the requirements of its international target audience.
- Increase the number of new enquiries coming through via the website
- Clearly showcase all the different products and services provided
- Help raise brand awareness internationally and throughout the UK
- Clear call(s) to action on every page
Also required is an intuitive content management system (CMS) that will allow the company's busy Sales & Marketing marketing team to easily manage his own website content and to quickly add new sections to the site as new provisions are created within Gaprofiplast’s service portfolio. This simple CMS which can be accessed by multiple editors, contributors and allow easy editing, adding and removal of digital content. The server must also be able to store any files potential customers need to upload during the new project enquiry stage.
TARGET AUDIENCE REQUIREMENTS
The new website needs to assist these target audiences do the following:
- Quickly identify the service(s) they require
- Locate information about specific resources
- Learn more about the services provided
- Easily engage with the international network / team
- Discover new and existing products
- Discover extra services as they are created
Ultimately, the new website should be a useful informational resource for existing clients, potential new internationally based clients, partners and other stakeholders involved in the manufacturing supply chain.
Aube Creative developed of a brand new, carefully structured mobile-friendly website built from the ground up, with a custom design to convey the value that GAPROFIPLAST adds to its audiences
The new website is designed to
- Present GAPROFIPLAST as the obvious supplier within its specialised sector sector
- Become an invaluable, scalable marketing platform
- Inform international users and encourage them to engage
- Easily find the new website when performing Google
- Provide users with all the information they need whilst in "research mode"
- Inform users of upcoming packages and offers
- Easily integrate with the company’s B2B social media accounts
- Regular pings to Google, Yahoo and Bing
- Google analytics performance reporting
- Google Console setup
- Google business / Maps setup
- High speed page loading on all devices
- Anti-spam (ReCaptcha) features on all contact forms
- Easy to manage Meta (description, titles etc) fields on every page
- Regular website data backups and software updates