Is your website really mobile-friendly?

Wherever you go... nearly everybody's got a smartphone in their hand!


A while back Google released this particular algorithm update with the intent of making it simpler for MOBILE USERS to find content which is formatted for their device. This change went into effect for all devices, in all languages, all around the world. Even with it being in full swing, there are still a number of questions out there regarding how it works, among other things. Here you can find out all the answers to those questions you may have and make a sound plan to ensure your website is mobile-friendly.

What is the mobile update by Google and whom did it affect?

The mobile update affected any website that Google considers to be non-mobile-friendly. This could include old fixed-width websites and websites built using Flash technology for example. Those that have already created a mobile friendly site will receive a boost in the search engine rankings, making their sites easier to use and more visible to mobile searchers by default.

How do you know if you have a mobile friendly site?


Google provides this wonderful FREE mobile friendly testing tool you can use to let you know if your site is able to pass the test


Did this update come out of the blue?

Definitely not, the first mobile update by Google was released in 2013, but this covered core issues that related to accessing certain mobile sites. In December of 2014 Google told the public they were experimenting with a new program for creating a mobile friendly ranking algorithm. However, the fact is, Google has made statements that they will be making this type of update for years and if webmasters listened, they were fully prepared for this update.

Does the update work on a site-wide or page-by-page basis?

This particular algorithm works on a page-by-page basis. This means that if you have some pages that are and some that are not mobile friendly, you can still benefit with the pages that are.Is this a delayed or real-time algorithm?

Unlike the Penguin and Panda updates, this mobile friendly algorithm is run in real time. There are some cases where the mobile friendly label will be delayed in appearing in search engine results; however Google is going to pick up on these in real time. If you make changes to your site so that it is mobile friendly, how long before Google picks up on these changes?

The algorithm is in real time, but Google will still have to crawl your web pages in order to determine whether or not you have mobile friendly pages. The earliest tests show that it can take between just a few hours up to 72 hours if you have done everything properly.


Is your old website delivering the goods?

Download our guide to understand how to measure the success of your existing website, plus tips that will help you make improvements today!

Aube Creative Web Design 6 Key Focus Points For Website Success

Your website is a key sales platform for your business

Your website is one of the first thing that your potential customers will see when they’re searching for a company like yours online.

Are you missing out on potential new leads because your website has problems that you’re not aware of?

If you don’t look after your website, it can be harder for your potential customers to find you. When you’re not visible to your customers, you run the risk of them going to your competitors.

Our short guide contains six key areas that you should focus your attention on, to ensure that your website delivers success to your business.

Learn how to check if you're accidentally losing customers who are viewing your website on mobile or tablet devices
Find out what a user should be able to do when they reach your website
Understand how to check where your website is ranking in the search engines
Learn how to track conversion rates on your business website
See how you can check the speed of your site and why this is important
Review your website security and make sure that your website is safe

Kind words from our clients

Aube Creative WordPress Seo Web Design Agency

We needed our website to be clear and easy to navigate for our wide range of stakeholders because we provide so many diferent services. Paul and I have worked on this web design project together to get it just right and he has been brilliant. This has been a very positive business relationship for us all.

Mandi Cresswell


Wordpress Web Design Agency Seo Aube Creative

Paul has been outstanding in his creativity and web design from conception to implementation of my new website. He is very understanding and patient, explanation and training on how to use, expand and maintain the site, and continues to provide invaluable suggestions and support.

Dr Kevin Moran



Aube Creative provides Scalable CMS Websites, SEO, Digital Marketing with WordPress Training and Support for busy Business Owners and Entrepreneurs throughout the UK.

CALL FREEPHONE 0333 210 0265

We also power EAZIWP.COM, a terrific new WordPress CMS Training resource for total beginners. All new CMS websites are backed by our special 100% Satisfaction Or Your Money Back Guarantee.

Get Your Free Guide On Making Your Website More Successful

Subscribe to learn how to make your website more successful, starting with this free guide. Unsubscribe with one click at any time.

We hate SPAM and promise to keep your email address safe. Here’s our privacy policy.

Scroll to Top