Guide to website success (part two)


6) Always use relevant imagery

If a full-on photo shoot is out of the question you can always use good quality stock photography instead. Make sure the images match what your content is explaining. Avoid using images from free stock libraries which everyone uses over and over again.

7) Watch your language!

Keep it really simple. Don't bombard your readers with jargon only you and your team can understand. If neccessary, use a glossary. And avoid spelling mistakes.

8) Calls-to-Action

What do you want people to do once they've landed on your website? CTA buttons are one of the many elements used to indicate the next action a user should take. Example call-to-actions are: Download your Price List, Newsletter sign-up, Enter a competition...

9) Don't forget your contact info

Make it VERY easy for people to get in touch with you. You'd be surprised how many websites don't display correct contact info on every page. And it's so important!

10) Don't be afraid to ask for professional advice

Your website is usually the first glimpse a potential new customer will get of your business. And first impressions last forever. Asking a professional to help can often save you time and money while you focus on developing your business instead.

Are you ready to work with us?

Aube Creative is a (deliberately) small company, so to provide our clients with  the best quality service we're obliged to be quite selective about who we work with. Please take a moment to review our own requirements. If you think we'd be a good fit for each other — bring it on!

Did you know? We also provide the following services...

Identifying the best digital solutions for your business needs

World Class state of the art WordPress Websites

Helping people to find your business online

How to master your WordPress dashboard

Taking good care of
your WordPress website