“With the right tools, knowledge, hard work and focus,” says Prospect 1 Fitness studio owner and Personal Trainer Oliver Holtam, “you can achieve anything. Your body knows no limits. It is only your mind that creates limits to prevent you from making the changes you desire.”
Oliver needed a smart new editable CMS website to help him to promote Harrogate’s newest fitness studio online.
Easy to update CMS website
His new website lets him update his web content easily and just as often as (and from anywhere) he likes. Oliver can update his pages, post fitness news and views, nutritional guides and information regarding the new fitness classes he’ll be adding as his business evolves.
Mobile-friendly web design
The website is fully RESPONSIVE = it displays beautifully on any kind of mobile device.
Research tells us that people are far more likely to seek out information on local leisure industry businesses like fitness studios, health food stores and healthy lifestyle websites in their own leisure time, often using a handheld mobile device like an iPads, an Androids or an iPhone. The site adapts to size of the device. It also looks fantastic on a larger desktop, laptop or netbook screen.
Adding more functionality
This site is built on a flexible modular structure. Soon we’ll be adding a reservation system for fitness classes and personal training sessions.
You’ll be able to reserve your spinning classes, kettlebell, core fitness sessions (and other exercise classes and training modules) on your iPhone…from the comfort of your exercise bike…
Oliver regularly posts his own core strength and training tips + workout techniques + fitness progress videos to P1’s own YouTube channel.
Once the video goes live, Oliver imports the YouTube link back into a News post on his new CMS website. He publishes the post. And the YouTube video plays beautifully — responsively — right there in his website’s News section — for everyone to see. From there anyone can easily share the post to their own Twitter + Facebook + LinkedIn + Google+ social media accounts in a couple of clicks.
Logo design and Branding
Prospect 1 Fitness is located high above street level on Prospect Crescent in the busy town centre of Harrogate, so Oliver needed a distinctive, easily readable logo people could recognise even from far away, via his window graphics, for example or displayed on his car parked in town. Done!
He also asked us to create a secondary abbreviated logo reading P1 for use on his vehicle, on social networking sites, on t-shirts and sports bottles, gym bags and other promotional items which will soon be available at the gym.
We created the designs and prepared the files for so local printing and signage companies could easily output them onto different promotional materials: high quality paper for Oliver’s business cards and letterheads; digitally printed and different single custom cut coloured adhesive vinyl for his internal and external signage, banners, window and mirror graphics, vehicle graphics and so on.
Do you have a creative project in mind?
Call [telnumlink] 079393 02550 [/telnumlink] today. Let’s talk!
We’d love to help you with everything from the mobile friendly (responsive) structure and professional appearance of your new website and branding to ensuring your website ranks highly on the top search engines like Google. We provide useful, helpful, jargon-free advice for technically-minded and non-technical clients too.