New technologies like WooCommerce, Kajabi, Shopify and LearnDash have made online shopping more convenient and more enjoyable than ever before. Customers can easily purchase anything online (items, products, services, training, digital downloads...) using their favourite device, without ever having to travel to a brick and mortar shop or store.
Smart devices and wi-fi connectivity have taken things up to a whole new level, enabling shoppers to make purchases whether they're at home, at work or in transit — at any time of the night or day
How do e-Commerce Websites Work?
e-Commerce websites automate online transactions by simplifying the exchange of goods, data and funds necessary for online vendors to secure, sell, and deliver their goods and services via the internet.
Shoppers and vendors are no longer weighed down by unnecessary formalities and complicated interfaces. Making a purchase over the internet really simple, and in many cases much faster, easier, and cheaper than purchases made in high street stores. Shoppers can view a store’s entire selection, choose items, and make their purchases immediately. Also, vendors can now manage their business and fulfil sales remotely without the need for a physical location. They can advertise, display, promote, and complete transactions from any internet-accessible location of their choice.
Why should you consider making the jump to an e-Commerce platform?
An International Marketplace
An e-commerce website isn’t tied down to one location. A single website can be accessed by the entire world, broadening your scope of potential customers and making international business a viable option.
Open All Hours
E-Commerce websites never close. Customers get the pleasure of placing orders or making purchases exactly when they want to. You can now be open all day, every day, without costly operational expenses.
Increased Brand Awareness
Without the pressure of limited inventory and an often quite costly physical shopfront rent and rates, you can now offer a much wider range of products. If you already have a shop or boutique you can amplify your revenue potential by adding E-commerce to reach a wider audience. You may also consider diversifying into digital products, eBooks, apps, media, online workshops and more.
Take Your Marketing Campaign Online
A major bonus of the online environment is that potential new customers can find your businesses website by searching for your products, deliberately. If your website has good search engine optimisation these internet users will find your website and purchase from you. Successful vendors engage with their customers by encouraging and acting on their valuable feedback and product reviews. This helps to build customer loyalty and gives your business a competitive advantage.
People find it easier to purchase from you
Internet shoppers enjoy instant gratification, often buying on impulse. In our fast-paced world, many jump at the opportunity to make shopping even more convenient. For example, not everyone has the time to visit a high street store or shopping mall during working hours. Plus, a lot more people are working remotely from home offices nowadays.
The desired item might even only be found in a specialised store which is located too far away to conveniently travel to. There are countless personal reasons to consider. Most people would rather make their purchase as quickly and painlessly as possible. People no longer view shopping centres as a major source of entertainment, and for many they may even be a hassle. Nowadays physical stores insist on social distancing, setting restrictions on accessibility. E-Commerce websites alleviate this pressure.
Become much more visible online
Even if you own a classic Bricks and Mortar / High Street / Shopping Centre store, solid online presence through an e-commerce website can help customers learn more about your brand and products. This gives you the opportunity to convince them of your relevance and stay in their mind as they shop around.
Which Gateway should You choose - PayPal or Stripe?
We recommend using both. Why? Because people have their own preferences on how they want to pay, so you want your customers to have as many payment options as possible.
Choose Stripe if you want a fully-integrated payment system. While Stripe is more complicated to setup at the start, we've found that once this is done it tends to run quite happily in the background from there on in. Plus your customers get a lot more payment options (like subscriptions for example) via Stripe.
Pick PayPal if you want the simple and easy solution to start off with. If you just need to capture payments without providing any extra bells and whistles you can’t go wrong. It's used pretty much everywhere on the internet so customers are very familiar with it already. They won't have any qualms about paying you straight away. Paypal transaction (commission) rates can be a bit steep however. Whereas Stripe is really quite reasonable. Maybe start off with PayPal then migrate over to Stripe later on? Not a bad idea.
Let's work together
Founded in 2008, Aube Creative Web Design Agency designs, develops, manages and maintains fine quality WooCommerce, Shopify, Kajabi and LearnDash e-Commerce websites for busy Business Owners and Startup Brands operating throughout the UK.
Do you need some help? Get in touch today! Email firstname.lastname@example.org directly or use this handy little Contact Form.
We can also connect using ZOOM or SKYPE.
0333 210 0265
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Kind words from our clients
We needed our website to be clear and easy to navigate for our wide range of stakeholders because we provide so many different services. Paul and I have worked on this web design project together to get it just right and he has been brilliant. This has been a very positive business relationship for us all. Mandi Cresswell
We've worked with Aube Creative for around 6 years over 3 different web design projects including a recent re-branding project. Paul is friendly and professional and makes what can be a complex process manageable. A smart choice for your own Small Business or Start-up project. Charlotte Vardy ⭐️⭐️⭐️⭐️⭐️
Paul has been outstanding in his creativity and web design from conception to implementation of my new website. He is very understanding and patient, explanation and training on how to use, expand and maintain the site, and continues to provide invaluable suggestions and support. Dr Kevin Moran ⭐️⭐️⭐️⭐️⭐️