Imagine how much more your business could achieve if only you had a steady, reliable flow of new customers...

DIGITAL MARKETING SOLUTIONS

OK. So how do you go about reaching out to and engaging with the exactly the right kind of customers ? Who are these people? And which methods are available?

Email Marketing

Used to direct traffic to landing pages (and websites) promoting your special offers, products, services, events... Email marketing methods often involve:

  • Developing your targeted mailing list
  • Nurturing and educating your audience
  • Converting your audience into paying customers

Social Media Advertising

Did you know? Facebook ads account for 18.4% of the global digital ad spend. Add YouTube, LinkedIn and Twitter, and you have an enormous opportunity to target your customers where they're hanging out online...

  • Facebook
  • Twitter
  • LinkedIn
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Content Marketing

Creating (and promoting) online content to grow brand awareness, attract more website visitors, leads, customers and conversions. Channels include:

  • Blog posts
  • Advertorials
  • Infographics
  • Video blogging

Native Advertising

Content-led "sponsored" advertorials  which appear within your news feed next to your other news.

Now used in most online media feeds. Many Media owners like Trinity Mirror  all allow advertisers to place targeted advertorials within their own new feeds. This is NATIVE advertising. It's not too disruptive. It's instantly measurable. And it's very effective.

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Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher (like Google, Bing or Yahoo!) when your ad is clicked upon. Naturally GOOGLE ADWORDS dominates this market. Other channels include:

  • Paid YouTube, Facebook and LinkedIn ads
  • Promoted (Twitter) Tweets and more

Marketing Automation

Special software which automates regular (repetitive) digital marketing operations

  • Drip-feeding Content
  • Content scheduling
  •  Marketing funnels
  • Auto-responders

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