Digital Strategy and Your Business
Your business is evolving all the time. Your digital marketing campaigns should follow suit. Keeping you streets ahead of your competition. Converting curious browsers into paying customers.
Using several different digital platforms and channels, we'll help you connect with your customers in the (online) places where they spend their time. Methods include Social Media, Google visibility, Programmatic (display) advertising and Content to name but a few.
Popular Digital Marketing methods
Social Media Marketing
Promotes your brand on social media platforms. Increases brand awareness, drives traffic, generates leads using:
- Snapchat etc.
Used to promote new content, special offers (and events) and to direct people toward the your company's website.
Email marketing campaign techniques include:
- Newsletter Subscription
- Follow-up emails
- Advice, hints and tips emails for potential customers
Predominantly content-led "advertorials" featured on a given media platform alongside other non-paid content like online news articles.
A lot of established "media owners" like Trinity Mirror, Newsquest and Johnson Press allocate specific areas on their own regional/national websites for this very purpose. Goes hand-in-hand with targeted DISPLAY advertising. Infinitely tweakable. Can be expensive.
PPC is a method of driving traffic to your website by paying a publisher (like Google, Bing or Yahoo!) every time your ad is clicked upon. Naturally Google AdWords dominates this market. Other channels include:
- Paid Facebook and LinkedIn ads
- Promoted (Twitter) Tweets
Special software which automates regular (repetitive) digital marketing operations
- Email newsletters
- Post scheduling
- Campaign tracking
Creating (and promoting ) content to grow brand awareness, attract more website visitors, leads, customers and conversions. Channels include:
- Blog posts
- Ebooks and whitepapers
- Guest blogging
“Thank you Paul! Our Early Learning Centre / Playgroup received its OFSTED inspection only last week and we received an overall rating of OUTSTANDING Of course this is absolutely fantastic news for us, the parents and staff. And I’m convinced that our new website played a massive part in this success!” Paula Wilson SME Business Manager.
Are you ready to work with us?
Aube Creative is a (deliberately) small company, so to provide our clients with the best quality service we're obliged to be quite selective about who we work with. Please take a moment to review our own requirements. If you think we'd be a good fit for each other — bring it on!
Did you know? We also provide the following services...
Identifying the best digital solutions for your business needs
World Class state of the art WordPress Websites
SEARCH ENGINE OPTIMISATION
Helping people to find your business online
How to master your WordPress dashboard
WP CARE PLANS
Taking good care of
your WordPress website