YOUR WEBSITE IS NO LONGER A SET AND FORGET KIND OF THING
Even now, most business owners STILL make the mistake of seeing their website as only a business accessory; an add-on item like a roof rack on a car = something that's there but not always used. Some even consider it as a necessary evil!
Sure, in the internet's early days this might have been true, when technological restrictions at that time really meant it was very hard for a website to be anything more than an electronic brochure = a pretty backlit business card.
Unfortunately this backwards-style "1990s" kind of thinking is eventually going to cost you a heap of money going forwards. Technology has moved on (and it continues to do so) in Leaps and Bounds. Take a look around you. Everybody's got a Smartphone on them - everybody's on the web. All the time. Yes, the internet has matured to the point where it’s important to position your website at the very EPICENTRE of your company's lead generating process.
Your website is potentially a massive income-generator. You need to invest time and effort into making it work for your business.
Look after your website and your website will look after you
Just like any kind of sophisticated technology leveraging state of the art software, your website requires careful attention to keep everything continuously for you — securely and in perfect working order.
Avoiding website maintenance is much like not having regular oil changes on your car, for example. You wouldn’t be able to drive your car for very long if you didn’t look after its maintenance, would you? Well, it's exactly the same with your website.
Your website should always be live online, ready for your customers (old and new) and always presenting your business at its very best. Unfortunately many website owners often never check their website to see if it's functioning OK. However, missed technical issues can break a site. Downtime can lose you potential customers. When visitors go to a website and find things wrong with it, they often don’t stick around. So f you don’t have website maintenance carried out monthly, you may actually be flushing your money down the drain.
Allow us worry about all that stuff
Many people don’t realize, but your website's performance (load time, downtime, uptime etc) all depends on your WordPress software and plugins suite to function together in complete harmony.
For security reasons this must always be in its latest version realease, too. Think about it: your website's growth and everything it contributes to the evolution of your business contribution could just all be dependent on you having someone making sure all updates to the website are done behind the scenes.
Picture this if you will...
- We look after your website for you (so you don't have to)
- We make sure the WP software is always kept up to date
- We make sure all its plugins always play nicely together
- We monitor your website, scanning it for security issues
- Whilst you focus on managing your business instead
How do we do it?
First we take great care to backup your website, and check the website after our updates for any issues.
Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
Why can't I just do it myself?
Most people never update their websites because for fear they'll do something wrong. And they won't know what to do if something does goes wrong. As often it will. So maintaining your site yourself could actually cost you more than you think.
If you just auto-update directly from your WordPress dashboard you wouldn’t have a record of what's been done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).
Prevention is always better than the cure
Inexperience and (above all) neglect can damage the look and functionality of your website. When that happens, you have a couple of options
- You try and fix it yourself, in which case you may do further damage, or
- You pay the (sometimes hefty) fee to a specialist to fix it
Just like that car, it always costs more to fix broken things than it does to properly maintain. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running ad infinitum.
Allow us to help you
We've been using WordPress for over 10 years. In that time we've built over 200 WordPress websites.
So why not deal with what YOU know best and let us deal with what WE know best? Would you try to fight that legal battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.